As an emerging tourist destination, for many years Vietnam has taken advantage of its natural beauty – beaches, mountains, rice fields, etc. – to attract a growing number of international visitors.
But it lacked world-class entertainment facilities that would give tourists more reasons to visit the country and make them stay longer. The lack of such facilities has also affected the attractiveness of destinations for domestic tourists who have chosen to travel abroad, given growing wealth, low cost carriers and visa exemptions for members of the l ‘ASEAN, in particular.
According to the Vietnam Tourism Association (VITA), in 2016, around 6.5 million Vietnamese traveled abroad, spending around $ 8 billion, almost double the 3.5 billion in 2012. The one of the reasons for traveling abroad was to seek out new experiences, so places like Disneyland and Universal Studio were added to the attractions.
Entertainment begins at home
Realizing that Vietnam was losing out as domestic and international tourists looked elsewhere for world-class entertainment, the Sun Group came up with a simple but far-reaching plan: to develop resorts where world-class attractions and exhilarating rides would entertain at the same time. both Vietnamese and internationals. tourists when they visit some of the country’s top vacation destinations.
The implementation of this plan saw the birth of five Sun World resorts, allowing Vietnamese to live a “Disneyland experience” at home.
The first Sun World complex was built in Ba Na, on the heights of the hills overlooking the city of Da Nang and the coast in central Vietnam. Opened in 2009, this resort has transformed a sleepy mountain town into an extremely popular tourist destination.
The cable car ride from the foot of Ba Na to the summit has become an attraction in itself, offering stunning views of the lush jungle and mountains all around.
Today, Sun World Ba Na Hills offers beautiful scenery, good restaurants and cultural festivals throughout the year to entertain all visitors. It is also home to the Golden Bridge, an architectural creation that has been hailed as Vietnam’s must-see new iconic attraction.
Sun World Ba Na Hills.
Closer to sea level, Sun World Danang Wonders is located on the western bank of the Han River. It has magnificent architecture and offers visitors a range of exciting cultural activities, indoor games and unlimited attractions – in short, everything a family needs for a fun day in the heart of the city.
When Sun World Danang Wonders opened in 2014, it was a highlight for the city center, which had seen tourists flock to nearby beaches, where they stayed at resorts, rarely visiting the city. But thanks to Sun World Danang Wonders and Sun World Ba Na Hills, Da Nang is now attracting more tourists than ever, infusing the city with greater energy.
The wonders of Sun World Danang.
Sa Pa transformed
Further north, Sa Pa has always been known for its mountains, forests and terraced fields. It was mainly a destination for young and adventurous travelers, who roamed the hills, in particular, to conquer Fansipan, the “roof of Indochina”, which rises to more than 3,100 m. It was a hike way beyond most people until 2016, when Sun Group unveiled the Fansipan Cable Car System, which departs from a station right in Sun World Fansipan Legend.
Today, every day, thousands of visitors come to Sa Pa where they can learn about the rich culture and landscapes of the northwest. Tourists can also take a ride to nearby valleys on the Muong Hoa Cable Car before taking a trip on the world’s longest three-cable car to the top of Fansipan, where the Sun Group has developed a magnificent complex of pagodas. , shrines and Buddhist monuments.
These attractions alone really transformed Sa Pa, not just visually. In 2018, Sa Pa received 2.4 million visitors, an increase of almost 60% compared to the same period in 2016, when Sun World Fansipan Legend opened. Industry analysts predict Sa Pa will welcome nearly 4 million visitors by 2020 and 8 million by 2030.
No more ‘seaside town without beaches’
Ha Long, in northeast Vietnam, has long been described as “the seaside town without beaches”. The town had been criticized for letting its Bai Chay beach be contaminated with garbage and sewage. It was an extremely disappointing situation considering the city and beach on the doorstep of Ha Long Bay, recognized by UNESCO as one of the natural wonders of the world.
But now Ha Long has been rejuvenated. Bai Chay is now garbage free and tourists can enjoy the view of the white sands and crystal clear waters. At night, the Bai Chay Bridge is illuminated by colorful LED lights that reflect in the waters of the bay. All around the city there is a much more lively atmosphere. Much of this is due to the Sun World Halong Resort, which offers a range of exhilarating rides and water games. More importantly, he made the city a destination in its own right rather than a stepping stone to other destinations.
Sun World Halong Complex.
When Sun Premier Village Ha Long Bay Shophouse, a great place for entertainment, shopping and relaxation, comes into operation, Ha Long will have even more to offer visitors, further embellishing a town previously considered a pit stop, where Tourists get off a Hanoi bus and board a boat to see Ha Long Bay.
Polishing a rough diamond
Finally, Phu Quoc has long been considered the main seaside destination in Vietnam. Considered a kind of rough diamond, located in the middle of the sea, the island has often been considered the next Bali or Phuket. But the island had for many years lacked diversity in terms of entertainment.
That changed overnight when Sun World Hon Thom Nature Park opened at the southern tip of the island. A trip from the main island on the Hon Thom Cable Car – the longest crossing cable car system in the world at over 7 km, offers incredible panoramic views.
Upon arrival at Sun World Hon Thom Nature Park, visitors will experience a fascinating world of beach games and water sports, before enjoying a delicious meal.
By developing the Sun World resorts, the Sun Group has undoubtedly added much needed momentum to some of Vietnam’s most popular destinations. Working with the world’s leading designers, architects and contractors, the group has invested strategically to create man-made wonders and fun theme parks that have raised the bar for tourism and entertainment in Vietnam and captured the world’s attention.