Radisson Hotel Group introduces travelers to Vietnam with expanding national portfolio


Singapore – The rapidly growing collection helps travelers discover many established and emerging destinations across the country, from the hills of the north to the idyllic islands of the south.

Radisson Hotel Group is set to quadruple its presence in Vietnam by opening a dedicated representative office and significantly strengthening its portfolio of properties in the country by 2025.

This extensive expansion plan will see the Group create inspiring options for every visitor to Vietnam, helping business and leisure travelers reach vibrant towns and cities, beautiful resorts and other scenic destinations all over the world. country. Additionally, the group’s revitalized brand architecture, which now includes nine distinct brands ranging from midscale to luxury, will enable Radisson Hotel Group partners to meet the specific needs of different customer segments.

With this clear brand segmentation, Radisson Hotel Group is now ready to meet the changing needs of today’s travelers. In the post-pandemic era, Forbes* has identified three key travel trends for 2022, including a desire for authentic local experiences, sustainable travel, and a renewed focus on family vacations. In Vietnam, these factors are also influenced by the emergence of new, unexplored destinations that create exceptional opportunities for curious travelers and forward-thinking developers.

Radisson Hotel Group’s portfolio of brands will leverage these travel trends. For example, Radisson Collection, the unique collection of iconic properties, and Radisson Individuals, the new affiliate brand that celebrates individuality, both showcase the unique characteristics of their destinations, while Radisson Blu, the memorable upscale brand , stylish and purposeful, and Radisson, the flagship premium brand, promises true hospitality and relaxation spaces perfect for business and leisure travelers, including families. Radisson RED has the potential to drive rapid market expansion, appealing to millennials by offering a playful twist on conventional hotel stays with sleek spaces and striking design.

Each of these brands offers a great, intuitive option for Vietnam’s diverse destinations, including its established and emerging locations. As a responsible business, the Group is committed to achieving its corporate responsibility goals of being net zero by 2050 and conducts eco-responsible operations and creates sustainable experiences to help owners achieve a greater efficiency.

With a defined brand architecture with clear segmentation and a strong global network, Radisson Hotel Group can customize its development strategy and partnerships to meet the unique needs of its owners and investors, while creating exceptional options for its guests.

This commitment to supporting the future of travel and hospitality in Vietnam is reinforced by the launch of a business unit and representative office in Ho Chi Minh City. This dedicated office will provide expert on-the-ground support to owners in Vietnam, developing long-standing relationships based on trust, responsibility and accountability.

Currently, Radisson Hotel Group operates four properties in Vietnam – Radisson Blu Resort Cam Ranh, Radisson Blu Resort Phu Quoc, Radisson Resort Phan Thiet and Radisson Hotel Danang – with six more in the pipeline. The ambitious plan to add 20 properties by 2025 is part of the group’s strategy to leverage Vietnam’s booming tourism industry to create exciting new experiences for guests.

Ramzy Fenianos, Business Development Manager, Asia-Pacific, Radisson Hotel Group, commented on the plans in Vietnam: “Vietnam is a dynamic destination with offers for all types of travellers. Over the past few months, the country has shown signs of continued recovery, particularly in the tourism sector, as it reopens its borders to visitors from around the world. Looking ahead, we expect visitor numbers to increase significantly in the coming months and look forward to working with our partners to bring new experiences to life for travelers across the region and around the world.

David Nguyen, Managing Director, Indochina and Strategic Partnerships, Southeast Asia and Pacific, added: “Radisson Hotel Group’s engagement in Vietnam is part of the group’s strategic growth plans for APAC, and my team and I look forward to working with partners in Vietnam to further expand our portfolio to be ready and help fuel the rebound in tourism.

Learn more about Radisson Hotel Group here.

*https://www.forbes.com/sites/angelinavillaclarke/2022/01/26/the-travel-trends-report-2022–part-1/?sh=ec66ce0763c1.

About Radisson Hotel Group

Radisson Hotel Group is one of the largest hotel groups in the world with nine distinct hotel brands and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overall brand promise is Every Moment Matters with a signature Yes I Can! service ethic.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel united under the commercial umbrella brand Radisson Hotels.

Radisson Rewards is our global rewards program that offers unique and personalized ways to create memorable moments that matter to our customers. Radisson Rewards delivers an exceptional experience to our customers, meeting planners and travel agents at more than 550 hotels in Europe, the Middle East, Africa and Asia-Pacific.

Radisson Meetings offers tailored solutions for any event or meeting, including hybrid solutions that place guests and their needs at the heart of its offering. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering brilliant foundations and being uniquely 100% carbon neutral.

The health and safety of guests and team members remains a top priority for Radisson Hotel Group. All properties in the Group’s portfolio are subject to strict health and safety requirements, as outlined in the Radisson Hotel Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

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