Travel fair helps revive tourism sector in Vietnam


HANOI (Vietnam News Network): Vietnam International Travel Mart (VITM) 2022 opened in downtown Hanoi on Thursday (March 31), attracting thousands of travel enthusiasts seeking promotions.

This year, as the borders have reopened for international tourism, the theme of the fair is: “New Normal – New Chance for Tourism in Vietnam”.

The event is a continuation of a series of events organized by the Vietam Tourism Association, such as the National Travel Forum on January 21; the National Domestic Travel Tourism Forum on April 15, 2021; and the Vietnam Sustainable Tourism Recovery Forum on November 30, 2021.

Addressing the opening ceremony on Wednesday, Cao Thị Ngọc Lan, deputy director and general secretary of the Vietnam Tourism Association (VITA), noted that while VITM Hanoi has been an annual event, this year it has additional meaning.

“The show marks a new period for the tourism sector – a period of recovery and development in the ‘new normal’, a period when the sector begins to transform into a ‘green’ and ‘digital’ economy”, a- she pointed out.

Despite various difficulties after two years of the pandemic, more than 500 companies from 52 provinces and cities in Vietnam, as well as six other countries and territories, joined the event. More than 2,000 companies and more than 40,000 people are expected before the event closes on April 3.

“During the four-day event, VITA and Vietnam National Tourism Administration will hold various activities, especially the national forum titled ‘Vietnam Tourism Resumption – New Direction, New Actions’, where experts will discuss urgent solutions for national companies to change their actions in a safer direction to ensure an environmental and digital transition,” she said.

A series of workshops and press conferences on tourism human resources, new products, new destinations and promotional activities will take place.

Deputy Culture and Tourism Minister Đoàn Văn Việt suggested that relevant agencies should pay more attention to improving technical facilities in the sector, investing in new products, new destinations and new air routes to respond to new demands and trends after the pandemic, in particular by improving quality. human resources and encourage start-ups in the field.

The official also suggested tourism businesses review customer markets after the pandemic, especially international customers; promote public relations activities in targeted markets using digital technology in this task.

“Enterprises and localities will coordinate more to actively participate in the global value chain, competing fairly to improve the competitiveness of Vietnamese tourism on the global tourism map,” he said.

The event attracted many visitors with different objectives.

Strolling through the fair, old Phí Thị Liên Châu and her two friends sometimes stopped at the stand of companies and localities that caught their attention.

“I am looking for an affordable visit to Phú Quốc for me and my former high school classmates,” she told Vietnam News.

“The pandemic is over and we would like to come together to relax and reminisce about our old days. Last time we bought a hotel voucher voucher which cut the price in half.

“We are retired and few of us can afford high prices. Such a fair is therefore useful to us.

Unlike Châu, Dr. Bùi Văn Vương visits the fair for the first time.

“I heard about the event a few days ago and I’m curious to see what’s here,” he said. “I am planning a holiday with my family to refresh after the Covid lockdown. I hope to find new circuits and new destinations, even though I have traveled a lot across the country.

Nguyễn Hoài Thu, deputy branch manager of Saigontourist in Hanoi, said the company offers more than 60 packaged products in coordination with 18 other transportation partners.

“It’s a chance for the company to confirm the strength of our inbound and outbound products,” she said.

“Our tours will depart from April to September this year and we will receive foreign guesses from September to December.

“Our products are diversified into forms across the country at different price ranges, especially tours with Vietnam Airlines. Lots of people come here asking about our Dubai tours in mid April. We offer a prestigious travel service with comprehensive tourism insurance policies for clients traveling abroad.

Uchida Shusuke, Deputy Chief Representative of the Japan Tourism Promotion Agency, said, “It has been almost two years since the last event, where we can introduce our hospitality, culture and destinations to Vietnamese people.

“Although Japan is not yet open to tourists, we hope to welcome Vietnamese people soon.”

Shusuke said the booth showcases national activities and local specialties, such as seafood.

Lee Jae Hoon, director of Korea Tourism Organization in Việt Nam, appreciated the annual fair as it gives tourists the chance to travel and advertise international destinations to Vietnamese when the pandemic is under control.

He said that in 2019, the number of Vietnamese visiting South Korea increased significantly to 550,000 people, while some 4.3 million South Korean visitors came to Vietnam.

In 2022, it is hoped that 20 to 40 percent of the number of Vietnamese registered in 2019 will visit South Korea.

The agency offers various activities during this fair, such as being able to wear a traditional hanbok, play folk games featured in the popular Squid Game series, and make traditional handicrafts.

Lee said this year marks the 30th anniversary of diplomatic relations between the two countries. The organization will host many other events throughout the year, such as the South Korean Days in Hà Nội and other tourism-themed events.

The organization will help companies offer special promotions to Vietnamese tourists and try to ease visa and quarantine policies for Vietnamese visitors.

The fair will end on April 3.

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