Vietnam’s top tourism companies look to Japan for business recovery


Vietnamese group Thien Minh has teamed up with Vietnam Airlines to launch a campaign to win back Japanese tourists as the global pandemic finally begins to fade.

Representatives of the Hanoi-based company – the largest private travel agency in Vietnam – recently held two trade events, in Tokyo and Osaka, as part of its strategy to inform travelers that Vietnam is open again to vacationers.

Tran: We think there will be a lot of Japanese who want to visit Vietnam, so we are optimistic about the future

“The Japanese government has relaxed travel rules and health requirements for anyone entering Japan, which makes it easier for tourists to enter Japan as well as for Japanese visitors to return after a vacation,” said Thuy Tran, director. of the Thien Minh Vivu Journeys Group Company.

“There has already been a big increase in arrivals to Vietnam since the government eased all of its entry restrictions in May and we hope the Japanese authorities see this as a positive sign,” she said. TTG Asia.

Thien Minh Group has used the past two years to develop new products and services, including stepping up its popular seaplane flights in Halong Bay. It has also forged a closer partnership with Japanese travel giant HIS Co.

Traditionally, the Japanese were interested in exploring Vietnamese culture and frequently visited Hoi An and Hue.

Presentations to Japanese travel agents highlighted that very few new infections are being reported in Vietnam, the public is largely fully immunized and the local travel industry has been working hard to design new services and attractions for visitors. strangers.

What’s more, Tran said, even the most popular destinations in Vietnam — such as Halong Bay — currently have very few visitors.

“We believe there will be many Japanese who want to visit Vietnam, so we are optimistic about the future,” she added. “In addition, many Vietnamese want to come to Japan, so we believe there will be growth in this area as well.”

Partner Vietnam Airlines was operating 80 flights a week to five Japanese airports just before the pandemic, said Truong Tran Ngoc Hung, deputy director of the airline’s marketing and sales department.

“As soon as the Japanese government fully reopens the borders, I think we will see tourists going both ways,” he said. “It may take us a bit of time to get back to 2019 levels and this year may be too soon, but I think we should be back to where we were by mid-2023.”

With that in mind, the airline has begun conducting studies on a number of potential new routes, with Sapporo and Hiroshima being the most likely additions to its portfolio, he said.

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